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Michael Jordan To Appear On Video Game Cover

http://www.cnbc.com/id/37471683

Michael
Jordan might be retired, but he』s still the most powerful force in the
basketball marketing world. He has proved that in the shoe business and
now he』ll get his chance on a video game cover.

Jason Argent, vice
president of marketing for 2K Sports, confirmed to CNBC.com that the
Charlotte Bobcats owner will appear on the cover of NBA 2K11, which will
hit stores on Oct. 5.

「We』
ve made a lot of progress over the past 10 years, but we know we have
the best NBA video game ever made here,」 Argent said. 「So we
thought to ourselves how can we embody that and there was only one
person on that list who we wanted to have and that was Michael Jordan.
Actually getting this done is the most ridiculous win of all-time.」

「Michael』s last
appearance in a video game was in 2004 and over that time the video game
industry had continued to grow,」 said Estee Portnoy, Jordan』s
business manager. 「We had been hearing that there was demand from
the gamers to have him in the game and this came along and made a lot of
sense.」

Argent
wasn』t ready to talk about specifics of how Jordan would appear in the
game other than to say that there will be 「some really good
surprises.」 Argent did however guarantee that the game would be the
best selling game in the 10-year history of 2K Sports.

「It』s an honor to be
featured on the cover of NBA 2K11,」 Jordan said, in a statement. 「I
have no doubt that NBA 2K11 will be a big hit with gamers and
basketball fans alike. I』m looking forward to getting back out on the
court, virtually.」

2K
Sports hasn』t suffered from a lack of attention lately. The company
recently gave away $1 million to a 23-year-old gamer for pitching and
recording a perfect game in its Major League Baseball 2K10 title.

The Jordan announcement
follows the announcement earlier this week that Wayne Gretzky would
appear on the cover of NHL Slapshot, EA』s hockey game for the Wii.

So what』s wrong with all
the active players?

Argent
said that his choice to select a retired athlete over current athlete
shouldn』t come as a slight to those playing in the league, who of course
will be included in the game.

「I think everyone who is playing greatly reveres
what Michael meant and still means to the game of basketball,」
Argent said.

Jordan
has had an interesting history with video games. Due to a licensing
agreement he had with the NBA, his rights weren』t part of the group
licensing agreement that included all the other players—meaning his
likeness didn』t automatically appear in many games while he was playing.

Jordan, through Nike』
s Jordan brand

[NKE
72.04

0.86
(+1.21%)

]

, still sells the majority of premium basketball shoes
in the United States. He also has endorsement deals with Hanes,
Gatorade, Upper Deck and Five Star Fragrances. Aside from being the
owner of the Bobcats, he has a motorsports team, is a partner in
restaurant business and owns Nissan dealerships in North Carolina.

Jordan played 15 seasons
in the NBA—13 with the Chicago Bulls (where he won six titles) and two
with the Washington Wizards. He played his last game more than seven
years ago.

Last
week, ESPN.com quoted sources as saying that Jordan would be appear on
the cover, but the news wasn』t confirmed publicly until today.

Questions?
Comments?

SportsBiz@cnbc.com

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, by Lunker

In NBA 2KSeries,

Jordan To Be NBA 2K11 Cover Boy

原文連結

Rick
Stewart/StringerWill Michael Jordan's latest comeback be in "NBA
2K11"?

While rumors pegged LeBron
James, Derrick
Rose and even Tyreke
Evans as favorites to appear on the cover of "NBA 2K11," multiple
sources have told ESPN that the company has gone in a completely
different direction, signing basketball legend Michael
Jordan as its new spokesman.

This will be the first time that a former player will appear on the
front of the box for 2K, and with Jordan taking over majority ownership
of the Charlotte Bobcats, it will also be the first time that a team
owner will endorse the popular franchise.

But the real
question is, what value -- beyond obvious name and iconic image
recognition -- will Jordan bring to the game? In the era of Kobe and
King James, are gamers still yearning to "Be Like Mike"?

The
designers at 2K must think so. In addition to acting as cover model for
"NBA 2K11," the speculation is that Jordan will also be digitized into a
playable character. This means gamers will become the virtual MJ in
hopes of reliving some of his trademark moments.

There's
more. I've even heard whispers that 2K has been in negotiations with
several players (both teammates and opponents) from the Jordan era to
appear in "2K11" to help gamers and history buffs accurately recreate
the heated competition between the classic Bulls and rivals like the
Celtics, Knicks and Cavaliers. But since 2K needs to ink all former
players to individual contracts, it's still up in the air whom the
company will be able to sign in time to appear in the game.

But
if this means we finally get a virtual Craig
Ehlo to shoot over as we relive Jordan's famous jumper that doomed
the Cavs, or maybe even a cyber Larry Bird describing MJ's game as "God
disguised as Michael Jordan" after Jordan dropped 63 against the
Celtics, then I'm all for it.

Hopefully more will be made
clear once 2K Sports officially unveils the game to the media during the
E3 video game convention in June.

史上第一個退休球員&球團老闆登上遊戲封面?

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