2K Sports announced today that the hugely popular and #1
selling basketball video game, NBA® 2K10, has sold over 2 million units
worldwide, marking a phenomenal +60% increase in sales* over the same
time period last year for NBA® 2K9. With the all-new My Player career
mode and critically acclaimed NBA Today feature, NBA 2K10 continues to
be the #1 rated NBA simulation** for the ninth consecutive year.



"We're proud of what
we've accomplished this year with NBA 2K10, and this milestone is
another fantastic reason to celebrate the 10th anniversary of the NBA 2K
franchise," said Christoph Hartmann, president of 2K. "We would like to
thank all of our loyal fans for their dedicated support and look
forward to the continued success of this title."



"2K Sports has been a world-class organization to work with, and we are
both really excited about the incredible success this season with NBA
2K10," said Kobe Bryant, 11-time NBA All-Star of the Los Angeles Lakers,
and cover athlete for NBA 2K10. "2K's tireless attention to detail and
dedication to giving fans the most authentic NBA simulation experience
possible is what separates them from the competition, and it's been
great to be a part of that."



In addition to the monumental success of NBA 2K10, the development team
at Visual Concepts will receive an added boost this upcoming season by
welcoming back longtime NBA 2K gameplay producer, Mike Wang. Bringing a
wealth of knowledge from his deep experience in successful basketball
titles, Wang will join an already impressive group of developers working
on the next iteration of the franchise.



"It feels good to be back home with my 2K Sports family," said Wang.
"Being able to work on the greatest basketball game in the world has
always been paramount for me, and now having that opportunity again is a
blessing."



NBA 2K10 raises the bar this season with the most realistic, stylistic,
and feature-rich simulation experience ever available in the NBA 2K
franchise - from gameplay to graphics, presentation and online features.
Giving fans what they have long requested, the all-new My Player career
mode allows fans to create their own ultimate NBA player and guide his
every career move. NBA Today offers real world matchups, news and stats
automatically streamed right into the game, along with keeping
commentary and overlays fresh and up to date based on what is really
happening in the NBA.